Best way to go about getting print ad sales in Houston, Texas?

Best way to go about getting print ad sales in Houston, Texas? Need some serious help here... please don%26#039;t respond unless you have a good answer. I have a new lifestyle magazine in Houston, Texas (L.O.I.R.E. Magazine) and I need to devise the able to garner ad sales for it. I need a marketing guru to let me know what the best system would be to get 15 appts. with the business owners. For instance, would it be cold-calling or fax-in ads or postcards or what. Please give me some pointers (No offense, but I need to hear from someone with some experience selling print advertising or some related media.) I really appreciate it.

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