What problem recognition on consumer decision making process?

What problem recognition on consumer decision making process?

Best Answer

Problem recognition—The first step in the consumer decision-making process is that of problem recognition, which is caused by a difference between the consumer’s ideal state and actual state. There are various causes of sources of problem recognition. These include:

1. Out of stock
2. Dissatisfaction
3. New needs/wants
4. Related products/purchases
5. Marketer induced problem recognition
6. New products

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