I am doing a maketing project on coach and am looking for info on their target m

I am doing a maketing project on coach and am looking for info on their target market? also their product positioning strategies %26amp; distribution channels. There are no books on this and I am finding it difficult to find the research w/o paying for the articles on line. Any suggestions???

Best Answer

Unsure of this one. I think initially, it was going for the mid-upper echelon audience. Those with enough disposable income to splurge on a quality leather bag. It was a priviledge to carry the bag.

Now it seems the company could careless who carries the bag, with the advent of the Outlet malls. Anyone can own a coach bag and - for me - the prestige has been gone for years. It has now become a commodity that you can get at any mall, any outlet, or - God forbid - any retailer on Canal St. in NYC. I%26#039;m a Marketing Manager and a handbag connosieur

Asker's Rating:

thanks!

Other Answers (1)

• You can try Google, under Scholars and type the subject you%26#039;re looking for.. this is 1 of they best way to article without paying any cent. Resources might be limited but no harm trying. All the best.

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